HSE’s ‘Beware Asbestos’ safety campaign received a gold award for innovation at this years Institute of Promotional Marketing (IPM) Awards.

HSE and creative communications agency, 23Red (who worked with HSE to design the safety kits and develop a partnership marketing arrangement ), collected the award for ‘Best use of innovation in a business-to-business campaign using incentive or promotional products’ at an awards ceremony on Tuesday 9 June. The behaviour change campaign was launched in September 2014 and was aimed at tradespeople who are most at risk from exposure to asbestos. It included the distribution of 200,000 asbestos safety kits through TradePoint stores and the development of a web app to help identify where asbestos could be and offer advice on how to manage the risks. The safety kits were an integral part of the campaign and contain quick guide cards that provide simple how to information to help drive behaviour change.

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